Santa Cruz Bicycles has been around for nearly 30 years and started out like most revolutionary companies, in a single car garage in California. Today, Santa Cruz is a multi-million-dollar company with one of the strongest brand identities and most loyal fanbase in the world. But how did this small-time dream become something that now dominates the mountain bike industry?

This week’s article will take you through the evolution of Santa Cruz Bicycles and how they changed the mountain bike world.